Ram HD Experience
Client:
Chrysler
Project:
Ram HD Experience
Agency:
Organic, Inc.
Role:
Concept, writing,
managing vendors.
REQUEST:
Ram was breaking away from the Dodge brand to become its own brand and they wanted to make a splash with
their new and highly acclaimed Ram Heavy Duty.
PROPOSAL:
Create a microsite that showcases the new Ram Heavy Duty as well as hint at the overall new brand direction, while still showcasing features in a unique interactive way.
EXECUTION:
Under an extremely tight deadline, we worked with an outside vendor to concept and create
the microsite. We came to an agreement on what amounted to a carousel of features, showcasing
the most important categories of the Ram Heavy Duty – Exterior, Interior, Capabilities and
Truck of the Year.
The user was greeted to the site by full-screen video that utilized imagery and attitude from the
new Ram brand. Once inside, users could flip through images, videos and even interactive modules
to help display features.