Chrysler Town & Country
Client:
Chrysler
Project:
Town & Country short film
Agency:
Organic, Inc.
Role:
Concept, writing script,
writing module voiceovers, animations, managing vendors
REQUEST:
Chrysler wanted to promote their new iteration of the minivan and rebound from slumping sales.
PROPOSAL:
Create an experience that would show a family using the minivan like everyone else would use the minivan on a road trip.
EXECUTION:
We created a robust section of the site for Town & Country, using videos, animations, voiceover and copy to tell the story of the new minivan. We created a 3-minute long movie that showed a family interacting with all the new features of the minivan while taking a road trip from home to their cottage. We also created individual modules that detailed each feature with copy and voiceover. The result was a boom in minivan sales – 72% at retail. And our footage was used in several different outlets, including dealerships, Regis & Kelly contest footage and even Chrysler’s Dish Network channel.