Chrysler Town & Country

 

Client:

Chrysler

Project:

Town & Country short film

Agency:

Organic, Inc.

Role:

Concept, writing script,

writing module voiceovers, animations, managing vendors

REQUEST:

Chrysler wanted to promote their new iteration of the minivan and rebound from slumping sales.

 

PROPOSAL:

Create an experience that would show a family using the minivan like everyone else would use the minivan on a road trip.

 

EXECUTION:

We created a robust section of the site for Town & Country, using videos, animations, voiceover and copy to tell the story of the new minivan. We created a 3-minute long movie that showed a family interacting with all the new features of the minivan while taking a road trip from home to their cottage. We also created individual modules that detailed each feature with copy and voiceover. The result was a boom in minivan sales – 72% at retail. And our footage was used in several different outlets, including dealerships, Regis & Kelly contest footage and even Chrysler’s Dish Network channel.

© 2019 by Robert A. Pokrywka. Proudly created with Wix.com

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