written by: pokrywka

REQUEST:

Lincoln wanted an online presence to correspond with its new “Dreams” campaign.

 

PROPOSAL:

Create a Lincoln social network that would help users achieve your dreams by supplying you with necessary forms, advice or links to help make their dream a reality. 

 

EXECUTION:

With an outside vendor we created a unique platform that allowed users to come to the site and seek videos, advice from other users and experts to help them achieve their dream. As part of the campaign we also teamed up with Amazon.com and became the first automobile company to have a presence on that site.