Client:
Audi
Agency:
Latcha + Associates
Project:
Inside the Rings video newsletter
Role:
Creative Direction, Writer (few segments)
Sold-in program

REQUEST:

Audi wanted to get their latest news to people in a way worthy of the Four Rings

 

PROPOSAL:

Bring email to life and create a video newsletter that entertains as much as it informs. 

 

EXECUTION:

We created an entertainment-style news program that has morphed into a more sophisticated content newsletter. Delivered by email, this video goes to owners and prospects and informs Audi Fans of the latest auto shows, vehicle launches, etc.