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Spidey ITR 7 10 17 REV 2
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Audi e-tron Launch
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Client:
Audi
Agency:
Latcha + Associates
Project:
Inside the Rings video newsletter
Role:
Creative Direction, Writer (few segments)
Sold-in program
REQUEST:
Audi wanted to get their latest news to people in a way worthy of the Four Rings
PROPOSAL:
Bring email to life and create a video newsletter that entertains as much as it informs.
EXECUTION:
We created an entertainment-style news program that has morphed into a more sophisticated content newsletter. Delivered by email, this video goes to owners and prospects and informs Audi Fans of the latest auto shows, vehicle launches, etc.