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CT6 PRE 0327 NoSlate c
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Client:
Cadillac
Agency:
Campbell-Ewald
Project:
Cadillac CT6 Reveal Video
Role:
Writing, Creative Direction

REQUEST:

The Cadillac CT6 was going to be the new flagship for Cadillac. And the clients wanted to reveal it with a mysterious, provocative video. 
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PROPOSAL:

Create a video that was as mysterious and provocative as the vehicle itself to play before the unveiling in NY. 

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EXECUTION:

Working with esteemed director Joseph Kosinski we created a moody, intriguing piece that juxtaposes this couple getting ready for a hot night on the town with the vehicle being built. 

© 2024 by Robert A. Pokrywka

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