REQUEST:

Buick partnered with Reese Witherspoon's production company Hello Sunshine to create an in-vehicle app that allowed you to access and play her book club's books. But people were having difficulty downloading and using the app. 
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PROPOSAL:

Create a video tutorial to show the ease of downloading and using the in-vehicle app. 
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EXECUTION:

We enlisted the help of Reese Book Club author, Jasmine Guillory, to create a video tutorial that not only showed how easy the app was to download, but also how easy it was to use. And we highlighted the app in our February eNewsletter that drove to a Reese's Book Club exclusive landing page to find out more.