Latcha + Associates
Audi Preferred Benefits
Writing, Concepting, Creative Direction, Sold in concept
Audi wanted to generate more loyalty and affinity for the brand through a benefits program.
Create a ever-changing suite of brands of that delivered exclusive curated, products and experiences just for Audi owners.
We created a website that lived under the owner umbrella that allowed customers to purchase, receive discounts and even get complimentary items simply for being an owner of and Audi vehicle.