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Client:
Audi
Agency:
Latcha + Associates
Project:
Audi Life
Role:
Creative Direction, Writer (few articles)
Sold-in program
REQUEST:
Audi wanted to get into the content marketing space.
PROPOSAL:
Create an Audi lifestyle blog to show people what it's like to own an Audi.
EXECUTION:
We worked with the digital agency to create a robust lifestyle blog with sponsored content
from publishers like Great Big Story, GQ, Vogue, Wired, along side pieces from Audi Magazine,
and pieces that Latcha created. The initial launch proved a huge success with over 180,000
people pushed to the site in the first three months.
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