REQUEST:

Audi wanted to get into the content marketing space.

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PROPOSAL:

Create an Audi lifestyle blog to show people what it's like to own an Audi. 

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EXECUTION:

We worked with the digital agency to create a robust lifestyle blog with sponsored content from publishers like Great Big Story, GQ, Vogue, Wired, along side pieces from Audi Magazine, and pieces that Latcha created. The initial launch proved a huge success with over 180,000 people pushed to the site in the first three months.