Latcha + Associates
Creative Direction, Writer (few articles)
Audi wanted to get into the content marketing space.
Create an Audi lifestyle blog to show people what it's like to own an Audi.
We worked with the digital agency to create a robust lifestyle blog with sponsored content
from publishers like Great Big Story, GQ, Vogue, Wired, along side pieces from Audi Magazine,
and pieces that Latcha created. The initial launch proved a huge success with over 180,000
people pushed to the site in the first three months.