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Audi e-tron Launch
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Client:
Audi
Agency:
Latcha + Associates
Project:
Audi e-tron Launch
Role:
Responsible for:
Copywriting, Concepting, Creative Direction

REQUEST:

To launch their first ever fully electric vehicle, Audi wanted a completely cohesive campaign that spanned the gamut from TV to Print to CRM.

PROPOSAL:

Create a complete and comprehensive launch strategy that included handraiser generation, sustainability and communications. 

EXECUTION:

We created e-tron Plugged In, a program that taught everyone what they needed to know about the Audi e-tron, while keeping them up to date on where their vehicle is and what to expect each step of the way. The campaign used social, video, CRM and direct mail to engage and entice people to reserve their vehicle, and then keep them excited while their vehicle was being built. 

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Audi

BMW

Acura

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Audi

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Cadillac

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Mercedes

Lexus

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Volvo

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Plugged In Handraiser

Reservation holder-in-waiting

Exclusive Reservation Holder Video