Latcha + Associates
Audi e-tron Launch
Copywriting, Concepting, Creative Direction
To launch their first ever fully electric vehicle, Audi wanted a completely cohesive campaign that spanned the gamut from TV to Print to CRM.
Create a complete and comprehensive launch strategy that included handraiser generation, sustainability and communications.
We created e-tron Plugged In, a program that taught everyone what they needed to know about the Audi e-tron, while keeping them up to date on where their vehicle is and what to expect each step of the way. The campaign used social, video, CRM and direct mail to engage and entice people to reserve their vehicle, and then keep them excited while their vehicle was being built.
Plugged In Handraiser
Exclusive Reservation Holder Video