REQUEST:

To launch their new hybrid, the Audi A3 e-tron, Audi wanted something more than a traditional Welcome Kit.

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PROPOSAL:

Create a hybrid Welcome Kit. Half direct mail. Half digital experience. 

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EXECUTION:

While everything came in a direct mail package, the real experience was digital, and gave all of the pertinent information about this dynamic new vehicle It launching their most technological vehicle to date, in a very unique way.