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A3 e-tron Digital Welcome Kit Video Intro
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Client:
Audi
Agency:
Latcha + Associates
Project:
Audi A3 e-tron Digital Welcome Kit
Role:
Responsible for:
Creative Direction

REQUEST:

To launch their new hybrid, the Audi A3 e-tron, Audi wanted something more than a traditional Welcome Kit.

PROPOSAL:

Create a hybrid Welcome Kit. Half direct mail. Half digital experience. 

EXECUTION:

While everything came in a direct mail package, the real experience was digital,, and gave all of the pertinent information about this dynamic new vehicle It launching their most technological vehicle to date, in a very unique way. 

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