Latcha + Associates
Audi A3 e-tron Digital Welcome Kit
To launch their new hybrid, the Audi A3 e-tron, Audi wanted something more than a traditional Welcome Kit.
Create a hybrid Welcome Kit. Half direct mail. Half digital experience.
While everything came in a direct mail package, the real experience was digital,, and gave all of the pertinent information about this dynamic new vehicle It launching their most technological vehicle to date, in a very unique way.