Lincoln Reach Higher
Expand the picture and click the link to see the video.
Expand the picture and click the link to see the video.
REQUEST:
Lincoln wanted to not only promote their new line of vehicles,
but change people’s perceptions of the brand.
PROPOSAL:
Create a microsite that allows users to learn about the vehicle their way. Users can watch passive animations with voiceover or can stop and interact with the vehicle online like never before.
EXECUTION:
Lincoln Reach Higher expanded on the brand’s new advertising campaign “Reach Higher” in a literal sense. Set high on top of a Chicago skyscraper, users were able to explore each vehicle by changing color, watching detailed feature animations and were even able to interact with some features. Lincoln Reach Higher introduced many to, not only the new Lincoln vehicles, but a new Lincoln attitude.